In September 2021, the State Administration for Market Regulation (SAMR), together with the Publicity Department of the CPC Central Committee, National Development and Reform Commission, Ministry of Education, Ministry of Science and Technology, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Natural Resources, Ministry of Ecology and Environment, Ministry of Housing and Urban-Rural Development, Ministry of Transport, Ministry of Water Resources, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, National Health Commission, People's Bank of China, State-owned Assets Supervision and Administration Commission of the State Council, General Administration of Customs, and All-China Federation of Supply and Marketing Cooperatives, a total of 20 departments, jointly arranged and launched the 2021 National Quality Month campaign.

The theme of the 2021 National Quality Month campaign isFurther Implement the Quality Improvement Initiative and Strive to Build a Country Strong in Quality. It aims to fully implement the decisions and arrangements of the CPC Central Committee and the State Council on unswervingly building a country strong in quality, thoroughly carry out the quality improvement initiative, continuously raise the overall quality level, and provide solid support for fostering high-quality development.

During this year’s National Quality Month, SAMR will co-host the China Quality (Hangzhou) Conference with the People’s Government of Zhejiang Province and the People’s Government of Hangzhou Municipality. Chinese and foreign participants will exchange experience in quality management, share achievements in quality development and promote international cooperation on quality under the themeQuality, Digitalization, Green Development and Integration. Within the Quality Month period, awards will also be presented to organizations and individuals honored with the 4th China Quality Award, setting advanced quality benchmarks and popularizing scientific quality management methods. Focusing on the theme of National Quality Month, local authorities and relevant departments will carry out a wide range of activities, including the Consumer Goods Quality Safety Campaign reaching Communities, Campuses and Townships, targeted quality technical assistance activities, theMetrology Services for Small and Medium-sized Enterprisesinitiative, theQuality Certification Delivers Practical Servicescampaign, initiatives to upgrade transport service quality, special campaigns for quality improvement in water conservancy project construction, campaigns to elevate service quality in medical-elderly care institutions, and themed publicity activities themedImprove Service Quality and Build a High-standard Cultural and Tourism Market System. These efforts will help firmly establish the strong awareness that quality comes first, advance the implementation of total quality management, boost the efficiency of quality services, drive all industries to comprehensively lift quality standards and quality competitiveness, and pool efforts from the whole of society to advance the undertaking of building a country strong in quality.